This Cookie Policy explains how Facturama Limited, trading as MailStruck ("we", "us", or "our"), uses cookies and similar tracking technologies on our website and within our email marketing platform (the "Service").
1. What are cookies?
Cookies are small text files placed on your computer or mobile device when you visit a website. They are widely used to make websites work more efficiently, enhance user experience, and provide analytical information to website owners.
2. Types of cookies we use
We use both first-party cookies (set by MailStruck) and third-party cookies (set by our service providers). We categorize them as follows:
| Category | Purpose | Duration | Consent |
|---|---|---|---|
| Strictly necessary | Essential for the operation of the Service — logging in, navigating securely, and using core features. The Service cannot function properly without them. | Session / up to 1 year | Always active (no consent required) |
| Preferences / functional | Remember choices you make (such as your language or region) and provide enhanced, more personal features. | Up to 1 year | Optional (requires consent) |
| Analytics / performance | Help us understand how visitors interact with our website by collecting and reporting information anonymously (e.g., traffic and page performance). | Up to 2 years | Optional (requires consent) |
| Marketing / advertising | Track visitors across websites to display relevant advertisements, measure campaign effectiveness, and retarget visitors. | Up to 1 year | Optional (requires consent) |
3. Tracking technologies in email campaigns (web beacons)
When you use MailStruck to send email campaigns, we automatically place a single-pixel image (also known as a web beacon or tracking pixel) in the emails. This tiny graphic contains a unique identifier that enables us to recognize when your contacts have opened an email or clicked certain links.
- Purpose: this technology records the contact's email address, IP address, date, and time associated with each open and click. We use this data to provide you with campaign performance reports.
- Compliance: as a MailStruck customer, you are responsible for informing your contacts about the use of tracking technologies in your emails and obtaining their consent where required by applicable law (e.g., under the ePrivacy Directive).
4. Managing your cookie preferences
When you first visit our website, you will be presented with a cookie banner allowing you to accept all cookies, reject optional cookies, or customize your preferences.
You can change your cookie preferences at any time via the "Cookie Settings" link in the footer of our website. Most web browsers also allow you to control cookies through their settings. Please note that if you disable strictly necessary cookies via your browser, certain parts of the Service may not function correctly.